Marketing and IT Consultancy
Colin Northway has successfully run 2 Direct Marketing Agencies each with 50-100 employees. He has also worked for Coopers & Lybrand as a Management Consultant and for Dun & Bradstreet as an International IT Consultant as well as General Manager for Switzerland.
Prime areas of consultancy are:-
Sales & Marketing Consultancy involving looking at the current Client base to see where sales are coming from and on how a company sets about generating new and repeat business, with a heavy emphasis on Customer Retention
IT Consultancy in both the Public and Private sectors evaluating success of current / planned IT projects - and assessing ability of a business to understand ansd manage IT processes.